Today we are launching UNOCU. We built a crypto treasury platform for startups, traders, and individuals who want to stop depending on other people’s money. We are based in San Francisco and New York City, we founded the company with a single conviction: startups should be able to fund their own growth.
We built UNOCU out of frustration. We watched startups live and die at the mercy of venture capital cycles. Companies with real products, real users, and real revenue would shut down because they couldn’t close a round in time. The funding model is broken. We decided to build something that gives founders a way out.
Our platform provides the tools to build a crypto balance sheet that buys time, leverage, and optionality. Our goal is straightforward: use crypto staking and compound yields to help cover business expenses, so founders can fund their own growth without asking anyone’s permission.
The Mission: Stop Begging for Capital
The cost to build a startup has never been lower. A Mac mini costs a few hundred dollars. Open-source AI models handle tasks that used to require entire teams. Cloud infrastructure scales on demand. A small crew with a modest budget can ship a real product.
Yet the funding model hasn’t caught up. Startups still raise every 18 months, give up equity, and live on someone else’s timeline. If a round doesn’t close, the company dies — regardless of how good the product is. This cycle rewards fundraising skill over building skill, and it puts founders in a position of permanent dependency.
We believe there is a better path. If a startup can build a treasury that generates yield — through staking, compound interest, and disciplined allocation — it can cover its operating expenses without outside capital. Not every company needs to raise. Not every founder needs to pitch. Some just need the right tools and the discipline to use them.
That is what we built UNOCU to do. We provide the data, the analytics, and the framework to build a self-sustaining treasury. The feedback loop is simple: build a treasury, earn yield, allocate wisely, extend runway, and buy more time to build. Every product we ship is designed around this loop.
What UNOCU Is
UNOCU is built it as a data and analytics layer for crypto treasuries. You connect your existing exchange accounts and wallet addresses, and our platform reads the data to give them a clear, organized picture of their financial position.
We do not hold assets. We do not provide custody or insurance. We never touch anyone’s crypto. Our platform connects to exchanges like Coinbase and Kraken, reads from blockchain addresses on Solana and Ethereum, and integrates with accounting systems like QuickBooks and Xero. Your keys, your crypto. We just make the data useful.
This no-custody architecture is a deliberate design choice. We believe a treasury platform should help users see and understand their position, not control it. Asset holders maintain full ownership and full responsibility for their assets at all times.
The Five Products
We built UNOCU around five core products. Their names spell U-N-O-C-U: Umbrella, Nurture, Obtain, Compound, and Utilize. Each one serves a distinct function within the treasury management workflow.
Umbrella — Portfolio Dashboard
We built Umbrella as the command center. It shows total portfolio value, profit and loss, asset allocation, and 30-day performance in a single view. Users connect their exchange accounts and cold wallets, and Umbrella pulls everything together. Our treasury widgets track monthly yield income versus expenses, net position, runway, and a self-sufficiency score — a single metric that shows how close a treasury is to covering its costs with crypto yields. QuickBooks integration brings in business financials like burn rate, MRR, and gross profit margin, so you see their full financial picture in one place.
Nurture — Treasury Management
We built Nurture to answer the question every founder asks: how long can we operate on what we have? It monitors revenue, expenses, cash, and runway. It calculates a yield coverage ratio — the percentage of expenses covered by staking and compound income. Nurture also includes scenario planning with bear, base, and bull projections, reinvestment tracking, and health alerts that flag when something needs attention. If runway is shrinking or yield coverage is slipping, Nurture surfaces the issue before it becomes a crisis.
Obtain — Crypto Research
We built Obtain as the research layer. It covers over 200 crypto assets with real-time prices, 7-day sparklines, performance heatmaps across one-month, three-month, and one-year timeframes, Buy/Hold/Sell ratings, and average cost tracking. Deep-dive asset pages include a performance matrix, price charts, on-chain metrics, market structure data (including ETF tracking and corporate treasury holdings), staking yield context, and community sentiment. Powered by CoinMarketCap and Santiment, Obtain is available in the Growth plan.
Compound — Staking and Yield Tracking
We built Compound to track staking rewards and compound interest across 10 widgets in two sections. The Staking Rewards section provides an overview of KPIs, an earnings chart, breakdowns by asset, provider, and network, an APY tracker, and a reward calendar heatmap. The Earn More section includes an earning opportunity calculator, an available assets table, a staked-versus-unstaked comparison, a yield optimizer with what-if sliders, and reward milestones. Compound supports Solana native staking, Ethereum liquid staking through Lido, Rocket Pool, and Coinbase, and syncs to Xero for clean accounting.
Utilize — Traders Dashboard
We built Utilize for active traders who need a proper PnL and trade management dashboard. It tracks trade profit and loss, win rates, open and closed positions, and orders. Features include a performance scorecard, trade overview with running P&L and best/worst asset identification, performance analytics with cumulative and daily P&L views, trade statistics, an open positions table, and a full orders table covering pending, filled, and cancelled orders. Utilize is available in the Growth plan.
Additional Features
SAFETI — Free Fundraising Documents
We built SAFETI as a free fundraising document generator within the platform. It creates SAFEs, term sheets, cap tables, and other startup funding documents. Even when the goal is self-sufficiency, there are moments when formal documentation is necessary — for partnerships, for co-founders, or for strategic capital. SAFETI is available in the free Starter plan. Over the course of the next few months we will give you exact ways of how you can use SAFETI to raise, make money, pay your investors back and never have to raise again.
Treasury Copilot — AI-Powered Assistant
We built Treasury Copilot as a conversational AI assistant within the dashboard. Powered by GPT-4.1 mini, it reads live portfolio data and answers treasury questions in plain English. It provides context-aware responses, surfaces proactive insights on concentration risk, yield drops, and runway changes, offers follow-up suggestions, and maintains conversation history. Instead of digging through dashboards, users can ask a question and get a direct answer.
Who UNOCU Is For
We built UNOCU for four audiences, but the common thread is the same: people who want more control over their financial future.
•Startup founders and finance leaders who want to build a self-sustaining treasury instead of relying on venture capital cycles. Our platform provides the data and the framework to measure whether yields are covering costs.
•Individuals building financial independence — particularly people who have worked in startups or white-collar roles and are concerned about economic uncertainty and AI-driven job displacement. Our tools help them build and manage a personal treasury with the same rigor a company would.
•Crypto-native users who already hold digital assets and want clear, safe yield on their existing coins. We built Compound and Obtain to give them the tracking and research tools to optimize their staking strategy.
•Traders who want a proper PnL and trade management dashboard. We built Utilize to bring structure to trading with performance analytics, position tracking, and order management.
Whether someone is managing a company treasury or a personal one, the platform works the same way. Connect accounts, see the data, and make informed decisions.
Getting Started.
Its free to start, and many features you need are part of the free plan. As you build and grow your treasury, you can enhance your experience through our growth plan which contains all the tools you need to manage your crypto treasury business.
We built UNOCU because we believe the next generation of great companies will not be built on other people’s capital. They will be built by founders who control their own resources, extend their own runway, and answer to no one but their customers. If that sounds like the kind of company you want to build — or the kind of financial future you want to own — we built this for you.
Visit unocu.com to get started.
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Crypto assets are volatile and carry risk. Always conduct your own research before making investment decisions.